Mountain Man Brewing Company Case Essay -- Business Strategy managemen

nap opus Brewing lodge CaseThe purpose of this case subject area is to explore the implications for expanding the intersections offered by Mountain Man Brewing Company (MMBC) from unitary product, Mountain Man Lager, to adding a Light version of the beer. This paper volition evaluate the following 1.The positioning statement of MMBC including what has made MMBC successful and how MMBC distinguishes itself from competitors. I entrust argue that quality and authentic West Virginia family recipe created a distinguish that differentiates the lager from competitors. 2.How these factors enabled MMBC to create such a strong cross off and why, despite its strong brand, MMBC was experiencing a decline in 2005. I will show that the decline is due to changes in beer drinking patterns, markets, and demographics in the vicinity as well as the U.S. in general.3.An evaluation of whether or non to launch Mountain Man Light. I will explore the pros and cons of creating a light version of the brew and other strategic options for growth if this brand extension is not launched or if the launch is unsuccessful. I will butt on that launching a light beer product shows promise for rectifyd take in through 2010, but that another strategy should be under phylogeny during that time frame if MMBC wants to remain competitive for the long term. Mountain Man Brewing Companys Positioning in the East primal MarketAccording to Alvin J. Silk, a positioning statement is designed to coif who are a companys customers, what set of needs does the product fulfill, and why is the product the best one to fill those needs (2006, p. 90). I found this question challenging because a positioning statement should check the place the firm wishes to occupy in its targe... ... I believe these types of products would accost into the quality that Mountain Man Lager is known for and seem give care a better fit with the Brand Mountain Man is renowned for. This would also open up oppor tunities to extend the brand into brew saloon restaurants, which have become very popular in recent years. I think that Mountain Mans unique distinctive account statement and brand recognition could be used to create a memorable restaurant experience. The main point of this argument is that MMBC should continue to explore opportunities to improve profit. In a mature market, I believe the worst social function MMBC could do is to settle for the status quo. ReferencesAbelli, H. (2007). Mountain Man Brewing Company Bringing the brand to light. (2069) Boston, MA Harvard Business School Publishing. Silk, A. J. (2006). What is Marketing? Boston, MA Harvard Business School Publishing.