eHarmony Promotion and Price :: essays research papers

eHarmony.com is a subscription-based, relationship-building service that provides a unique antecedent for serious single men and women seeking fulfilling, long-term relationships. It is the only service, on- or offline, that utilizes empirical research, clinical study and a patent-pending predictive technology to effectively match singles. (www.netplusmarketing.com) The companys guidance is matching sight unneurotic who eventually want to be married or at to the lowest degree have a long-term, committed relationship. Their companys founder, Dr. Neil Clark rabbit warren, is an older, distinguished gentleman, whose focus is to put people together, and keep them together.eHarmonys member count is at about five and a half million, with more than 9000 marriages that they can confirm. Their clients take to the woods to be college-educated, many with some secondary education. From a psychographic standpoint these be people who are looking for a long-term relationship to notice the love of their lives and somebody with whom they can get married. It caters to people who want to be matched on deep dimensions of compatibility. As a result of more than 35 years of experience in counseling married couples, Dr. Neil Clark Warren refractory that there were 29 key drivers or dimensions of long-term relationship-success like character, values, intellect, and excited make-up. The company has designed a compatibility quiz to determine these areas and match people accordingly. The 29 Dimensions of Compatibility, are lumped into four major categories -- Character & Constitution nature Emotional Makeup & Skills and Family & Values. The company has even patented the concept, known as the Compatibility Matching System. (www.eHarmony.com) Their spokesman is Dr. Warren himself, and he appears in all of their TV spots, is the voice in their radio set ads, and appears in print advertisements as well. He is the unifying message for the company. It is his model, and he explain s it well. He keeps the terms simple and square(a) targeting those single adults who are looking for committed relationships. In the TV ads, Dr. Warren speaks first and tells a bit about the service eHarmony offers. The shot so breaks to focus on actual couples who have had success using eHarmony. The radio ads feature Dr. Warrens voice, and go along the same lines as the TV ads it is his calm and mature voice, extolling the virtues of his company and how the compatibility test will economic aid you find your soul-mate. The print ads, running in USAToday are prominent quarter-page ads featuring eHarmonys simple message if youre looking for deep, long-lasting, committed love, this is the place for you.