Bus 303 Practice Midterm Essay

Characters Cathy and Dave, a well-to-do professional couple Al, a authentic demesne salesmanCathy and Dave are young, upwardly mobile. They hold good professional jobs in profession district Chicago. One day Cathy comed an invitation in-the mail, from a resort called Green realm (GA), which was located near the mountains, virtually eight hour thrust date from Chicago. The mailer invited the young couple to spend two nights free of cost and receive $50 for expenses. All they had to do in return was to listen to a presentation, see a video, and take a tour of the resort for about two hours. Additional conditions included 24 hour advance conflict of the room with 24 hour notice for masscellations, and a valid reference point card. Green Acres would charge $50 for a no show.Although the letter emotionale no mention of it, Cathy and Dave knew the invitation was a real estate progression and guessed that the two hours with the GA staff cerebratet a hard sell for a condo or a t imeshare near a lake or a golf course, something they did not want. They decided to take the offer anyway in order to get a free vacation and arranged to confer GA the following weekend.Cathy and Dave had a good time at GA. The only if sour point of the trip was the at long last exchange they had with Al the salesman. At the end of the two hour presentation when Cathy and Dave had refused to debase any GA properties, Al looked at Dave in frustration and state, If you knew you werent going to profane any property here, why did you come? Our company spent $ccc to get you down here, and you project taken food off my familys table. What you did is immoral. Please dont do it again. At this Dave retorted, Your letter was clear, on that point was nothing in it that say a purchase of real estate was involved, and we had no obligation to buy anything from you. Your invitation was unconditional, I dont owe you or your family anything and I resent what you just said. At the end of this self-conscious exchange, Cathy and Dave left the room with an unpleasant brooking. But the unpleasant feelings did not last long because the drive back through the mountains was truly spectacular. After a few days Cathysaid to Dave, You know, Im still mad about what Al said to us at Green Acres. Should we economise to his boss, or to the real estate board or to some politics agency? You know, if we dont do something, some poor trusting people might fall for their gimmicks Dave replied, No, I dont infer we should waste any time on this. Most people know, or should know what they are getting into-there are no free lunches as well as if we complain, Al may lose his job and when well be really winning the food from his familys tableWhat Are the Relevant Facts?1. Cathy and Dave are amend and well paid.2. They received an unsolicited invitation from GreenAcres (GA).3. The invitation had nothing in it that said they hadto buy anything from GA.4. They correctly guessed that the GA sales staffwould amaze pressure on them to buy real estate.5. GA was eight hours driving time from Chicago.6. Al made a sales presentation.7. Cathy and Dave listened to the presentation.8. Al said Cathy and Dave had acted immorally andhad deprived him of a chance of earning a salescommission.9. Dave said that they had fulfilled their obligation, as outlined in the invitation, and had not actedincorrectly.What Are the respectable Issues?1. What is the role of motivators in marketing?2. What is the responsibility of individuals whoaccept inducements? Do they have any moralobligations to purchase goods if they accept freegifts from merchants?3. Is giving sweet gifts to potential buyers an ethical practice? Does the size of the gift or theinducement matter?4. Cathy and Dave were sophisticated, educated cityfolk and did not feel pressured to buy from GA.Do less educated or less sophisticated consumersfeel pressured to buy merchandise underenticements of gifts? Would such business practicebe considered ethical?5. Should Cathy and Dave complain so that othervulnerable people may not be pressured intobuying expensive property they do not want?Who Are the Primary Stakeholders? Cathy and Dave Al GA GAs stockholders Other potential consumers, especially thevulnerable onesWhat Are the Possible Alternatives?1. Cathy and Dave can forget the incident and donothing.2. They can file a thrill with GA.3. They can file a complaint with the appropriateauthorities.4. They can bring out to Al.What Are the Ethics of the Alternatives?1. What is the best course of action for Cathy and Dave from the moral rack? What is the bestcourse of action that Cathy and Dave take that leaveprovide the superior benefit to the greatest number?2. Do Cathy and Dave and other potential customershave nears not to be pressured or induced intoactions they may not beseech to take? Do GA and Alhave rights to pursue their business and personalinterests? Were any rights violated?3. What is the ju st thing to do in this case? Which alternative distributes the burdens andresponsibilities fairly? If Cathy and Dave act and ifGA improves its practices everyone except Al maybenefit. Not complaining may mean Al willcontinue his tactics and undermine GAs goalsassuming that interchange would get around andadditional customers will be offended.What Are the matter-of-fact Constraints?None.What Actions Should Be Taken?1. What should Cathy and Dave do?2. Which alternative would you choose?3. Which approach (utilitarian, rights, or justice)makes the most sense to you in this situation?Clearly, no action could mean unsuspecting peoplemay be lured into buying expensive real estatewith potentially severe consequences. Complaintscould lead to improved practice and wearperformance but could lead to the loss of Als job.4. What is the right thing to do?