Broadcast news story Essay Example | Topics and Well Written Essays - 250 words

Broadcast news story - Essay Example blur Sports 1 appears to have accepted the challenge and it aims to set new standards of sports telecast by introducing the newly uphill idea of Jockularity as part of their regular telecasts. The new channel aims to establish its reputation as a funny, irreverent and so called less-serious sport channel. They say that they will engage the services of some really celebrated Canadian pranksters to anchor the networks flagship programs. Regis Philbin is also expected to host a show at the new sports network.What we are fighting is inertia. ESPN has a 30-year head start, and they are doing a remarkable job. We are truly much the underdog, and we have to convince the sports-viewing public that what we have on offer is betteror as good aswhat ESPN has been offering. We have to create a personality. (Greenfeld)Greenfeld,K.T. (2013, July 18). Fox Sports 1s Strategy vs. ESPN Jockularity - Businessweek. RetrievedMay18, 2015, from