Analysis of the Coca-Cola Company Essay -- Business Management Soft Dr

Analysis of the Coca-Cola bon tonThe Coca-Cola Company is the worlds leading manufacturer, marketer and distributor of soft-drink concentrates and syrups.The Coca-Cola Company is the worlds leading manufacturer, marketer anddistributor of soft-drink concentrates and syrups. The Company marketsmany of the worlds top soft drink brands, including Coca-Cola, DietCoke, Sprite and Fanta. Through the worlds largest and most pervasivedistribution system, consumers in nearly 200 countries enjoy theCompanys products at a rate of more than one billion serving a day.On May 8, 1886, pharmacist fundament Stith Pemberton stirred up fragrantcaramel-coloured syrup in a three legged brass kettle. He carried ajug of his new formulation to the Jacobss Pharmacy, Atlanta. On thefollowing day, the new product debuted as a soda fountain drink forfive cents a glass. By accident or by design, carbonate water wasmixed with the syrup which has created the worlds most popular drink.Pembertons partner suggested the name Coca-cola and penned thenow-famous trademark in his unique, flowing script. Averages of ninedrinks were sold per day after the advertisement.Pemberton died in 1886 and Asa Candler began to purchase theoutstanding shares of Coca-Cola.In 1893, Coca-Cola was registered in the joined States and thenfurther investment was put it to expand the business.To handle the enormous scope of its business, the Coca-Cola Companyhas split into six operating units Middle and Far East Groups,Europe, The Latin America Group, The North America, The Africa Groupand The Minute Maid Company. The head Quarter is in the United States.Methods of Research I will useThe method of research which I will use is the secondary research,i.e. I have asked The Coca-Cola Company to send me their story andannual reports. I will also call The Coca-Cola Company office to ask whatever details, I will also use ask them some relevant questions(questionnaire method), interview the people on the high street andwill do some research over the Internet. From those sources I am goingto stop my all other tasks.Task One E1They casing of businesses1. Private and Public enterprise2. Limited Liability3. FranchisingI will define each type of business with some advantages anddisadvantages. For The Coca-Cola Company ... ...in keeping the wheels of the business.The maintenances of the company equipments etc. They also acts as ahelp support of the company, this means if there is any dubiousness by the customers, the customers will ring the helpdesk support and complainabout the products or any information that the customers need will beprovided by the this department. around the complains, these complainswill be transfer to the research and development department to makethe product better or to fix the problem the consumer having.These departments are the most crucial department of The Coca-ColaCompany because they helps the company to meets the objectives of TheCoca-Cola Company i.e. surviving, custo mer satisfaction and make moreprofits. As I said that the help desk department satisfy the customerby providing the information they needs and taking the complains andpassing to the research and development departments who improves theproducts. The marketing departments are responsible for marketing theproducts and advertising the products and promoting the products.If all these departments perform their province firmly then the objectivesof The Coca-Cola Company will meets.