Access to care in managed care program Essay Example | Topics and Well Written Essays - 1250 words

Access to mind in oversaw care program - Essay Example Social insurance supplier office rehearses decide the degree of progress that the real medicinal services given accomplishes. In the paper named Capacity Planning and Management in Hospitals, Green (16) noticed that the tremendousness of the issues behind the weight from money saving advantage investigation squeezes practices to be an uneven issue. The primary issues in association of human services foundations remember the presentation of rivalry for the wellbeing business coupled to the decrease of government sponsorships. Practices at the social insurance offices are accordingly tending towards complete commercialization as well as increasing cost that the creator feels persistently impacts in successful decrease in quiet access. Without the best methodology that is discerning of altered administration apparatuses to fit in the changing medicinal services part, rehearses at the offices will keep on confronting difficulties in accomplishing suitable conveyance of social insurance. On the other hand, the sorts of oversaw care model in which the suppliers are included direct the way wherein the conveyance of human services administrations is led. A few models of oversaw care programs exist with a ramifications on the way that the particular needs of each pull in a specific type of activity that would not work in an alternate model setting. Wellbeing Maintenance Organization (HMO) models incorporate shut board, staff model, bunch model, open board, Independent Practice Association (IPA), arrange model, and blended model (TMCI, 2). Every one of these models has innate prerequisites that interestingly direct the request for activities and access for human services by people. For example, when managing a psychological wellness office, standard and town settings are diversely displayed. The town type has limitations which may successfully diminish the general access by the general population in examination with different sorts of models (TVISA,

Making sound waves Essay Example For Students

Making sound waves Essay What do these commended stage plays and movies share for all intents and purpose: A Man for All Seasons, Under Milk Wood, Alfie, The Mousetrap, Voyage Round My Father and Wings? Every one of them started life as radio dramatizations for the BBC. American dramatists should submit a general direction to their British partners and be increasingly strong about promoting and uncovering their stage plays on radio. At L.A. Theater Works, where I am creating chief, we have prevailing with regards to recording plays by such significant creators as David Mamet, Joyce Carol Oates, Neil Simon, Arthur Miller, Richard Nelson, Marsha Norman and others. We have recorded creations in Chicago (at theaters extending from the Goodman and Steppenwolf to the rising Looking-glass and the respected Second City, exactly 34 organizations on the whole) and Boston (at American Repertory Theater, and such region organizations as Trinity Rep and Williamstown) just as Los Angeles. Our creations are communicated on National Public Radio partners the nation over; locally by means of KCRW/Santa Monica, WMFT/Chicago and WGBH/Boston; and globally when the plays are co-delivered with the BBC. These creations are heard by a great many individuals, and in England the crowd has arrived at one million. Dealing with these tasks, I am regularly disappointed by the impression of operators that recording plays for radio and selling tapes of them is conceivably unfavorable to creators. Unexpectedly, it is a significant showcasing strategy which will urge theaters to deliver the works being referred to in front of an audience and carry them to the consideration of film and TV makers. The fantasy that a radio creation could hinder a film, TV or theater creation is, to be obtuse, total bunk. As indicated by Linda Lichter, one of Los Angeless top diversion lawyers, If a creation organization, studio or system truly needs to procure your property, the way that it has been communicated over radio or that a sound tape is available won't disrupt the general flow of making an arrangement. Both Doug Posts Earth and Sky and Arthur Millers The Crucible were under choice to motion pictures and TV when we needed to record them for radio. A call to Warner Brothers and Charles Fries Productions was every one of that was expected to discharge the radio rights. The estimation of cross-advancing a licensed innovation is notable. To be sure, the long-running Lux Radio Theater was a showcasing strategy imagined by Hollywood. At the point when a film opened, the studios would do a radio rendition recorded before a live crowd as method of cross-advancing another film. Obviously, in England, where radio dramatization is a major business1,800 emotional creations are circulated annuallyvirtually every play is accessible for communicated and tape deals, whether or not it is as of now running on the West End or in the film. The BBC and theaters around the U.K. are presently starting to co-commission contents with one form for radio and another for theater. A year ago 12 such commissions happened. The rundown of dramatists whose professions were begun or encouraged by British radio incorporates Samuel Beckett, Caryl Churchill, Vaclav Havel, David Rudkin, Tom Stoppard, Jean Anouilh and Dylan Thomas, to give some examples. A year ago in England, Kenneth Branaghs creation of Hamlet sold 14,000 tape duplicates in a single month. In spite of the fact that the radio-show industry isn't profoundly evolved in the U.S.there was a 30-year break really taking shape of radio dramatization from the 1950s to the 80sthere is today a developing business sector for communicate and extraordinary potential in the sound tape deals advertise. The facts confirm that open radio in the U.S. can't by and by contend with Europe in charges for introductory communicates, however the tape deals potential is in excess of multiple times that of the U.K. as a result of our huge populace base. Moreover, on the grounds that video creation is so costly, most plays can never be for all time protected, and documented recordings are unsatisfactory to such an extent that they can't do equity to the work. On the other hand, it is conceivable to do a radio account with top on-screen characters and amazing creation esteems for $20,000. .uf83ed985f88060b0a2e75562ff6a4ad1 , .uf83ed985f88060b0a2e75562ff6a4ad1 .postImageUrl , .uf83ed985f88060b0a2e75562ff6a4ad1 .focused content region { min-stature: 80px; position: relative; } .uf83ed985f88060b0a2e75562ff6a4ad1 , .uf83ed985f88060b0a2e75562ff6a4ad1:hover , .uf83ed985f88060b0a2e75562ff6a4ad1:visited , .uf83ed985f88060b0a2e75562ff6a4ad1:active { border:0!important; } .uf83ed985f88060b0a2e75562ff6a4ad1 .clearfix:after { content: ; show: table; clear: both; } .uf83ed985f88060b0a2e75562ff6a4ad1 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; darkness: 1; progress: haziness 250ms; webkit-change: obscurity 250ms; foundation shading: #95A5A6; } .uf83ed985f88060b0a2e75562ff6a4ad1:active , .uf83ed985f88060b0a2e75562ff6a4ad1:hover { mistiness: 1; change: murkiness 250ms; webkit-change: murkiness 250ms; foundation shading: #2C3E50; } .uf83ed985f88060b0a2e75562ff6a4ad1 .focused content region { width: 100%; position: relative; } .uf83ed985f88060b0a2e75562ff6a4ad1 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; text-beautification: underline; } .uf83ed985f88060b0a2e75562ff6a4ad1 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .uf83ed985f88060b0a2e75562ff6a4ad1 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt range: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-tallness: 26px; moz-fringe sweep: 3px; text-adjust: focus; text-adornment: none; text-shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .uf83ed985f88060b0a2e75562ff6a4ad1:hover .ctaButton { foundation shading: #34495E!important; } .uf83ed985f88 060b0a2e75562ff6a4ad1 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .uf83ed985f88060b0a2e75562ff6a4ad1-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .uf83ed985f88060b0a2e75562ff6a4ad1:after { content: ; show: square; clear: both; } READ: If George Gibbs were gay EssayAt L.A. Theater Works we have recorded 90 plays for communicate to date, with the basic strategic breathing life into existing stage plays in another medium. With a to some degree diverse center, the L.A.- based California Artists Radio Theater bolsters unique radio composition. Organization One of Hartford, Conn. commissions works for radio and stages smaller than usual celebrations of radio dramatization. The Midwest Radio Theater Workshop has for a long time been creating conversation and creation of radio performance center at its yearly gathering held in Columbus, Mo. NPR has dispatched dram atists, for example, Adrienne Kennedy, Eric Overmyer and Wendy Wasserstein to adjust their plays or compose new ones for its own radio arrangement. Such free makers as Erik Bauersfeld in Berkeley, David Ossman in Washington State and Marjorie Van Halteren in New York are energetic examples of radio show. These are only a portion of the associations and people attempting to carry plays to radioa marriage of media that permits the two specialists and crowds to make them think bigger economically and inventively. Dramatists (and their specialists) would be shrewd to listen thoughtfully when the radio-dramatization maker calls.

Marketing Objectives How to Set Them in Six Steps - CoSchedule

Advertising Objectives How to Set Them in Six Steps Advertising goals are the establishment of any great promoting system. Envision youre driving a showcasing group (even a sub-group inside your area of expertise) and have no methods for conveying the particular numbers the entirety of their work is intended to impact. Your group would likely do things they believe are for the wellbeing of the organization (however everybody would feel siloed on the grounds that everybody would do whatever them might want to do) wonder how their endeavors are really paying off over the long haul (since they have no motivation to quantify how what they do is impacting real outcomes) seek you for direction (in light of the fact that the achievement of your group lies on your capacity to convey why theyre taking a shot at something, and not how to do it) Advertising targets help your group by giving quantifiable KPIs they can legitimately impact through their work, which, whenever affected well, brings about gathering objectives. In this sense, promoting targets control your group to create and execute the best thoughts that will make your objectives a reality. Be that as it may, setting those promoting destinations isn't a simple undertaking. What establishes an objective versus a goal? How would you know whether you’ve chose the correct ones? List of chapters Free Marketing Objectives + Google Analytics Guide What Are Marketing Objectives? For what reason Do Marketing Objectives Matter? 17 Goals And Marketing Objective Examples Instructions to Set Up Your Marketing Objectives In 6 Steps Stage One: Remember Your Mission Statement. Stage Two: Set Your Marketing Objectives. Stage Three: Tie Your Marketing Goals Into Your Marketing Objectives. Stage Four: Develop A Marketing Strategy. Stage Five: Align Your Marketing Goals With Your Marketing Funnel. Stage Six: Measure And Report Your Progress. Get Your Free Guide: Tracking Marketing Objectives in Google Analytics This article strolls you through what promoting destinations are, discloses how to set (and measure) them, and offers a few instances of goals a professional yours strength select. As you start imparting your goals to your group, youll need techniques for estimating them. Google Analytics is truly outstanding (and most effortless) devices to gauge your targets (in any event from the outset). The free guide that supplements this article encourages you: Actualize the strategies youll learn all through this article bit by bit so you can incorporate your insight right away. Think of it as a worksheet to track with as you read this article so when youre done, youll have a strong beginning on setting your goals. Make Goals in Google Analytics so you can put genuine numbers to the work you do. Managing without estimating doesnt really achieve anything (from a business viewpoint). So utilize these bit by bit, simple to-adhere to directions to comprehend the worth all that you distribute gives. So download your free promoting goals manage now! ðÿ˜‰ The most effective method to Set Clear Marketing Objectives In Six Simple StepsAlright, since you have your manual for track, how about we begin! What Are Marketing Objectives? There are a wide range of meanings of promoting targets.  For our motivations, here’s the definition we’ll use: â€Å"A promoting objective appoints optimistic quantifiable qualities to your objectives with the goal that your group may better see how what they do legitimately impacts business results. Extremely brisk... in case you're thinking about what the contrast between an advertising objective and a promoting objective are, here's a model: Objective: {Company} must be seen as a pioneer in the {industry} advertise so we may expand piece of the pie, which at last drives income development. This is the thing that you need. versus Objective: {Company} will expand portion of voice by 20% before the finish of Q3. This is the means by which you'll know whether you've been fruitful at affecting that objective. With destinations, your group may better concoct thoughts to impact a particular metric that outcomes in making the objective a reality. For what reason Do Marketing Objectives Matter? Promoting targets are the endpoints of your advertising methodology. They provide your group a guidance and an objective to progress in the direction of. They additionally help show what’s working by giving you something cement to gauge your progressâ against. At long last, setting up clear targets is significant for figuring out which explicit promoting strategies and tasksâ you’ll execute to accomplish them. 17 Goals And Marketing Objective Examples On the off chance that you’re during the time spent setting your new targets, here are some objective and target guides to help get you started:Goal Example Promoting Objective Example 1 Improve brand notoriety Pick up and hold a 90% positive portion of voice before the finish of the schedule year with the goal that planned clients know, as, and trust us. 2 Increment brand nearness Distribute 4 articles each month on outside sources our intended interest group follows to build brand nearness. 3 Improve brand situating Characterize brand situating articulation and correspondence structures before the month's over with the goal that our group comprehends our vital differentiators from the opposition. 4 Increment traffic Test three new traffic age strategies consistently to build traffic month over month by 3%. 5 Increment speculate pipeline Increment site change rates by 2% before the finish of Q2 so we increment the quantity of suspects in our promoting to deals pipeline from 500 to 510. 6 Differentiate lead sources Test two new lead age sources each month in financial year 2020 to discover at any rate two effective techniques for creating new interest that we will execute before the finish of 2021. 7 Procure more possibilities from existing business sector Execute content updates into each blog entry before the finish of the schedule year to transform 30% of our site guests into forthcoming potential customers. 8 Dispatch item Characterize the go-to-showcase technique for Product A before the week's over with the goal that the group can make all substance before the dispatch date. 9 Improve item quality Dispatch Product A before the month's over with zero bugs. 10 Gain more clients from existing business sector Actualize off-site strategies to gain 5% more clients month over month before the finish of the monetary year. 11 Break into new markets Research the opposition in Market A before the finish of Q1 with the goal that we see how to separate Product A situating to win new marketshare. 12 Hold existing clients Diminish bugs to zero for each element dispatch with the goal that client agitate diminishes to 3% before the finish of Q4. 13 Increment productivity Distribute four blog entries consistently before the finish of the schedule year. 14 Increment income Dispatch four new items before the finish of the financial year to build income. 15 Increment net revenue Improve brand situating on ten existing items before the finish of the schedule year to expand item esteem with the goal that we may build costs for those product offerings. 16 Improve client experience Diminish client experience difficulties in Product A to improve net advertiser scores (NPS) to 70%+. 17 Improve client promotion Actualize a client represetative program before the finish of the schedule year with the goal that our best clients acquaint our item with new imminent clients. The most effective method to Set Up Your Marketing Objectives In 6 Steps Since you realize what showcasing goals are and have seen a couple of models for yourself, you can start the way toward setting up your own. Here’s how to do it in six stages: Stage One: Remember Your Mission Statement. Stage Two: Set Your Marketing Objectives. Stage Three: Tie Your Marketing Goals Into Your Marketing Objectives. Stage Four: Develop A Marketing Strategy. Stage Five: Align Your Marketing Goals With Your Marketing Funnel. Stage Six: Measure And Report Your Progress. Before we start, let’s set the stage. This model will concentrate on an invented book shop called â€Å"Reading Nook Bookstore.† Two unique advertisers are a piece of this story, Peter and Natalie. Diminish is another showcasing tactician at Reading Nook Bookstore. Natalie is the showcasing executive and has been at Reading Nook Bookstore for a long time. Let’s start. Things being what they are, how precisely do you set showcasing goals? Master all that you have to know here. Stage One: Remind Your Team Of Your Mission Statement Subside is going to start work with Natalie on setting next year’s showcasing goals. Diminish is new to this procedure, so Natalie chose to walk him through how setting up advertising goals functions. The initial phase in this procedure is inspecting the statement of purpose of your association. Natalie pulled up the Reading Nook Bookstore site and demonstrated Peter the accompanying statement of purpose: â€Å"The objective of Reading Nook Bookstore is to rouse and support the affection for perusing across ages of families.† As you take a shot at your promoting destinations, recollect your statement of purpose. On the off chance that you stall out, allude back to your announcement and ask yourself: â€Å"If we complete this target, how can it help satisfy our mission?† Stage Two: Set Your Marketing Objectives When you’re setting up your destinations, the main thing you have to concentrate on is responding to this inquiry: What is your general showcasing objective? Your overall goal ought to be the ultimate objective that your promoting group needs to accomplish by a specific time. This is the main impetus behind each other goal and objective that you set. This additionally implies your goal ought to be expansive enough to give you a lot of space to work out your whole advertising procedure. Presently that Peter and Natalie have their larger promoting objective, their subsequent stage is to set the remainder of their advertising objectives. Here are a few objectives they may set to accomplish their goal: Increment the change pace of their crowd by 25% in one year. Twofold the quantity of

Big mouth what puberty is really like. Professor Ramos Blog

Large mouth what adolescence is truly similar to. â€Å"Big mouth† is a Netflix energized unique arrangement that centers around a gathering of companions in center school and how they adapt to adolescence and the ruthless fights that accompanies it. This show reveals a truly necessary positive insight into sex training, sexual direction and pubescence in a happy, cumbersome and entirely relatable way. As indicated by another survey on Big Mouth by Arielle Bernstein she states â€Å"how we figure out how to explore an existence where there is no reasonable guide for sound sexuality, and where a large number of the messages we get about sex are befuddling, best case scenario and harmful at worst.† I feel that this show truly works superbly on being exceptionally useful without giving up the silliness. In the scene â€Å"Everyone bleeds† second scene in the two season arrangement it talks about the progressions of the female body alongside steady dread of getting your period in broad daylight. Talking about the individual battles that accompanies adapting to monthly cycle and fighting the social marks of disgrace. Indicating how men can likewise make this time somewhat simpler for us ladies. Periods when all is said in done are normally just talked about with ladies by ladies and is viewed as a â€Å"women’s issues† by having a male nearness in this scene examining periods as well as loaning an aiding hand,it shows that we have to help our ladies more in this important time on the month. Numerous recordings can be discovered demonstrating the silliness of the absence of information our men have on period anyway this truly shows the bombed instructive framework that numerous men don't have the foggiest idea or comprehend what befalls a large portion of the popul ace consistently. Handling a ton with respect to the restrictions on women’s wellbeing they have an entire scene devoted to female masturbation, and in later scenes it is again raised. All through the show there are numerous jokes and discussions about the young men pleasuring themselves which is normal yet uncovering that â€Å"Girls are  horny too† is a significant success for the show. Not being hesitant to discuss this genuine point that numerous individuals overlook or disgrace. Albeit Positive Sex ed. Projects are useful for improving individual qualities, confidence, an agreeable correspondence style, and dependable dynamic aptitudes, we do need to recollect who the crowd is while making our sex ed programs ensuring that it is age appropriate.Sex instruction isn't just about examining sex ,it is ensuring the adolescent has an unmistakable comprehension and can make discussions in themes like â€Å"human advancement in regards to proliferation and pubescence, ensuring that they comprehend connections, for example, families, kinships, sentimental connections. Discussing individual abilities like correspondence, arrangement, and dynamic. Making it is obvious to understudies what sexual conduct and sexual wellbeing resembles sexuality all through life and  being sheltered and educated about explicitly transmitted infections, contraception, and pregnancy and Society and Culture like sex jobs, assorted variety, and sexuality in the media† (Planned Parenthood). These are likewise part and ought to be a piece of the sex ed programs .As of late in late-winter of 2018 in San Diego school locale there where claims of educators giving improper content in sex instruction  programs in aline with California sexual training by appearing and talking about age unseemly measures in regards to sex ed. By Showing animation renditions of different sexual acts alongside bogus realities about how STI are transmitted. This was the scholastic perusing for center schoolers, a comparable story that was progressively neighborhood to us was about the guardians of Orange province school region who were additionally fighting this inapplicable and superfluous data for such small kids. Anyway not at all like the San Diego story this one has no proof of the wrong standards. However this forced the California school area to reexamine the sex Ed. program. Considering these dissent this new measures guarantees age fitting standards along that likewise â€Å"delves into explicit issues with respect to the sexual wellbeing and advancement of LGBTQ+ understudies and addresses issues identifying with HIV avoidance, relationship misuse and sex trafficking.† as per David Washburn. This new projects allows guardians to expel their kids from the sex ed program yet they can not expel them from guidance identified with sexual direction and sex character due to non-segregation laws. Having the alternative of just instructing youngsters on sexual direction and character yet not permitting them to find out about how to have safe sex when and in the event that it comes up is by all accounts accomplishing more damage than anything else. Children are interested ordinarily by just filling them in on half of a significant and inescapable subject this leads them to fight for themselves and could have a negative effect. This could take from in inappropriate or bogus data on what sex is, the risks that could emerge out of it or how to go about it, as consent.â   One of the characters of Big Mouth, Andrew Globermen who is v oiced by entertainer John Mulaney has guardians who disapprove of talking about sex ed with their youngster Andrew. In one scene we see his mom attempting to push through her own distress and attempt to disclose to her child how to appropriately put on a condom utilizing a banana to show by saying â€Å" you just kinda jhoosh it down† then enters his dad out worn out that his mom is utilizing his â€Å"last great banana.† In later scenes Andrews father considers his child a pedophile and additionally distort whenever sex is raised unexpectedly Andrew is one of the most youthful in his companion gathering. With this, Andrew despite everything is battling with his falsehood and having a ton of substantial inquiries, his closest companion Nick Birch voiced my Nick Kroll co-designer of Big Mouth, his folks adopt the contrary strategy of sex ed. His folks are open about sexual direction, inclination and sex training when all is said in done. Talking about straightforwardly about their own encounters regardless of the organization around them. The two arrangements of guardians are depict outrageous sides of how to or not to examine sex ed with their youngsters. The Characters primarily get sex ed talks from their hormone beasts, characters that speak to their hormones giving them data on how and why they believe they way they do and how to deal with it. Being another enlightening scene of Big mouth is the â€Å"The arranged parenthood show.† As they talk inside and out about the numerous administrations Planned parenthood offers alongside scattering fantasies about the center. Making subjects that can be awkward like anti-conception medication discussions and premature births simpler for us to comprehend. They work superbly on refining these characters and causing us to feel for them alongside demonstrating us the a wide range of reasons individuals settle on the choices they do with respect to their bodies. In any event, giving us that not just ladies find arranged parenthood comforts helpful. In very scene of this show while examining â€Å"taboo† themes like these or when they address sexism,double gauges, sexual pressers and prejudice this show doesn't neglect to make you chuckle and see and take you back to those clumsy occasions of  your youth. With everything taken into account I feel that Big Mouth is 5 out o f 5, being incredibly engaging, relatable and instructive. I would prescribe this show to everybody.

Internet and Philippine English Proficiency

Hazel Rose V. Corachea The web is a PC based worldwide data framework. It is made out of many interconnected PC systems. Each system may connect a great many PCs empowering them to share data. The web has gotten a change numerous parts of life. It is perhaps the greatest giver in making the world into a worldwide town. The utilization of web has developed colossally since it was presented. It is generally a direct result of its adaptability. These days, one can get to the web without any problem. The vast majority have PCs in their homes however even the ones who don’t they can generally go to digital bistros where this administration is given. The web has created to give numerous advantages to humanity. The entrance to data is one of the most significant highlights that it has. Understudies would now be able to approach libraries around the globe. Previously, understudies needed to go through a long stretch of time in the libraries yet now at a bit of the catch understudies have a tremendous database before them. In the Philippines, an ever increasing number of Filipinos are going on the web and shaping their informal communities. The accompanying numbers show this reality. Philippines is 6th among every single Asian nation as far as top web client. While, we rank in seventeenth spot in the overall study. InternetWorldStats says that Philippines has 29. 7 million web clients, as of June 2011. Evidently, as the utilization of web develops quickly, English language expertise additionally has become a need with the end goal for us to set up linkages with the remainder of the world. English has assumed a focal job as the regular global language in connecting individuals who have distinctive first languages. With regards to English language capability, ongoing language test results discharged by the IDP Education Pty. Ltd. Philippines, a certify bunch that regulates the International English Language Testing System (IELTS) to Filipinos trying to work and relocate abroad, indicated that the Philippines is not, at this point the top English-talking nation in Asia. With a general score of 6. 71, Malaysia is currently the No. 1 in English capability in Asia. The Philippines put just second with 6. 69, trailed by Indonesia (5. 99), India (5. 79) and Thailand (5. 1). This was gathered from IELTS brings about 2008, during which exactly 35,000 Filipinos †70 percent of them nursing graduates going after positions abroad †took the language test to assess their English capability in perusing, composing, talking and tuning in. The gathering accuses innovation, for example, the web and SMS informing (messaging) on mobile phones, which favors speed and levity yet encourages poor composed abi lities. â€Å"We use shortened forms in visit rooms, and we have made a totally different language, and messaging on phones has made a short language. †

A Feminist Criticism of a Farewell to Arms Essay Essay Example

A Feminist Criticism of a Farewell to Arms Essay Example A Feminist Criticism of a Farewell to Arms Essay Paper A Feminist Criticism of a Farewell to Arms Essay Paper Exposition Topic: A Farewell to Arms Subsequent to finishing A Farewell to Arms. I thought that it was difficult to oblige Judith Fetterley’s women's activist attack of the novel with my ain individual opinions. I concur that Hemingway kicks grown-up females to the kerb in his likeness of Catherine. be that as it may, my justification for traping this offense on Hemingway are unique in relation to hers’ . In spite of the fact that she implies great. Fetterley makes the woeful case that by depicting Catherine as a radiant. philanthropically adoring â€Å"woman to stop every single grown-up female. † Hemingway masks misogynous perspectives and a profound seeded scorn towards the XX chromosome. This case is non upheld by the content. On the off chance that we take a gander at Hemingway through the viewpoint of his ain words. we find that his misogynism does non hop from a â€Å"too decent to be true† depiction of Catherine. yet, rather in his tendency to extend her down into the soil Catherine is a ward. child fabricating trap that smothers Lieutenant Henry: â€Å"Poor. hapless dearest Cat. Also, this was the fiscal worth you paid for kiping together. This was the terminal of the trap† ( 320 ) . It is his inclination for sex and his interest for ladylike solace that keeps Henry returning to Catherine. non some impression of â€Å"love† or genuine association. This is Hemingway’s misogynism. in any case unwilled. exposed. In any case, to secure a genuine feeling of this â€Å"anti-Fetterley† women's activist situation of the novel. it is of import too much gander at the specifics of Hemingway’s working of Catherine-realities that remain in direct protection from Fetterley’s proclaimed assaults. Above all else. Catherine is non Fetterley’s extraordinary and unachievable goddess-she is an item in Henry’s presence. a meal of esthesiss however nil more. She is related to acceptable supplement and great beverage: â€Å"‘I was made to eat. My God. truly. Eat and soak up and kip with Catherine† ( 233 ) . To be sure. Henry’s thoughts regarding Catherine. both when he is at the forepart or close by. blend with desires for good vino and examinations on luxurious repasts. In Henry’s universe. a decent Capri would be pleasant. a pleasant hunk of cheddar would be far reaching. what's more, kiping with Catherine would be empyreal. These things all compare as per the general inclination of fundamental human requests. Each now thus. Henry feels a thunder in his midsections an intermittent yearning for the â€Å"cheese† between Catherine’s legs. Hemingway breaks down Catherine into the lowest shared factor the item. without hugeness or existent significance ( when Henry isn’t hungry ) . By what means would catherine be able to be a blessed messenger. as Fetterley claims. at the point when she is just an item. a bit. rocklike satellite spinning Planet Henry? This leads us to another feature of Hemingway’s mediation of Catherine. In the novel. she is an entirely needy and docile slave to Henry and his wants she is set ardently under his heel. This is evident from her duologue: â€Å"‘I’m great. Aren’t I great? You don’t need some other misss. make you? †¦ You see? I’m great. I do what you want† ( 106 ) . Through her words. we get a feeling that the solitary thing that worries Catherine is the level of Henry’s fulfillment. She needs his approval ; he is the start and terminal of her universe. This reliance reemerges ordinarily in the novel. In Milan. Catherine works herself deep down every one of the twenty-four hours. so she can hold sex with Henry all dull. All through this period. her most prominent concern is that she doesn’t attach up to the misss that he has had in the days gone by: â€Å"‘I’ll state simply what you wish and I’ll do what you wish thus you will neer want some other girls† ( 105 ) . At the point when she is pregnant. her thoughts and concerns keep on concentrating on entirely around Henry’s felicity: â€Å"‘But after she’s Born and I’m slender again I’m venturing out to trim it ( her hair ) thus I’ll be an OK new and diverse miss for you† ( 304 ) . In any event, during her long and backbreaking work. Catherine’s singular concern is that she is a heap on Henry: â€Å"‘Oh. I needed so o have this angel and non do issue. furthermore, presently I’m all done and all turned out badly and it doesn’t work† ( 322 ) . Fetterley may guarantee that this adds up to â€Å"selfless-love. † yet I think this expression gives Catherine ( and Hemingway ) exorbitantly much acknowledgment. Catherine. as depicted in the content. appears to be progressively similar to a respectful Canis familiaris so a temperate. unselfish being of obvious radiation ; she resembles a dog that serves its maestro si nce it has no 1 else and can non keep going on its ain. By the terminal of the novel. Hemingway prevails with regards to depicting Catherine as both an item and a submissive subject in Lieutenant Henry’s land. This structure reduces Catherine’s character and permits Henry ( and Hemingway ) to see her and the darling entirely in footings of the heap they involve. They are a â€Å"trap†-blazes that consume the log that â€Å"Henry the ant† hastens around on. This makes it a lot simpler for Hemingway to execute off Catherine and flush Henry’s authorities of all duty the finishing up pieces in his misogynous mystifier. This unpleasant return is an all the more very much established exchange to Fetterley’s womens rightist surges on the novel.

Comparative Analysis on the Juvenile Justice and the Adult Court Systems - Free Essay Example

This paper will examine the many differences between juvenile justices and adult court systems. As you may already know, there are two different correction facilities people can go to. Juvenile is for the young adults not above the age of eighteen and the adult court systems is the court where you can go if you are above the age of eighteen. In this paper, you will find out if there should be separate juvenile justice systems, how the two justices systems differ and the different terminology between the adult and juvenile systems and why they are important. Since juvenile institutions differ from adult institutions, it effects institutional management and you will figure out how. You will also find out about how I feel about it being two separate distinct systems. I agree that there ought to be two distinct systems because adults and young adults should be treated differently, although they are participating in illegal acts there should be two systems. We should have two separate systems because young adults need to be separated from adults and, it is a sense of fairness. Young adults may not be able to take the same punishment as an adult and juveniles and adults should be treated differently. Also, if they were to place everyone into one system that would cause some overcrowding as well. If overcrowding does happen to happen, then more people are bound to get abused more than they already do in jail. The conditions in any correctional facility are already poor but to have an overcrowded one would probably make matter worse. If you mix adults and juveniles together in one, then that becomes very unjust and unfair. The juvenile justice system is over 100 years old. It was created to address court cases for individuals under the age of eighteen . In the nineteenth century, there was a line drawn to separate juveniles and adults. Today, the setup of juveniles remains the same as it did hundreds of years ago. What has changed is the rights that juveniles have while getting their way through the system. Depending on the juveniles age and how serious the offense is, he or she could face a bind over. A bind over is a proceeding to determine if the juvenile should be tried as an adult in court instead of as a minor (N.D.) Being that there are two separate criminal justice systems, that comes with different terminology. There are many different terminologies because officers and families need to be able to identify if it is a child or an adult. In the juvenile system, you have words like delinquent instead of criminal, hearing instead of trial, order to appear instead of warrant for arrest, disposition instead of sentence and held in detention instead of imprisoned. I am pretty sure you can tell which words belong with the juvenile system and the criminal justice system. The words we use to identify a juvenile is less harsh than the words we use to identify an adult. If you think about it, a twelve-year-old offender does not a high enough level of maturity, experience, decision making, wisdom or thought process that a twenty-four-year-old should have so to be harsher on a juvenile is not okay. Although in both systems, the defender has the right to avoid self-incrimination, an attorney, and cross exami ne any witnesses. The court must find the defendant guilty beyond reasonable doubt to convict him or her, regardless of the age. The juvenile court system differs from the adult court system because the juvenile system focuses more on the rehabilitation of youth and trying to keep them furthermore out of trouble. When a juvenile is put into a detention center, they are offered diversion, counseling services, and community service and other things to try and keep them out of jail or going back to jail. There is a difference in court proceedings. Because a juvenile is not an adult, they are not given the right to a public trial by jury. The judge decides the case alone. However, both adults and minors have the right to give a testimony and have their witnesses heard in court. When an adult is found guilty of a crime, the focus of their case is the punishment whereas the juvenile court system focuses on trying to rehabilitate the minor because they are so young and still have a whole life ahead of them to live. They do not want them to make the same mistake later in their adult life and really be incarcerated. Th e juvenile court system was designated to giver underage offenders that second chance in life and keep them out of prisons. Psychologically speaking, the problem is with the parents and not the child, meaning it is the parents job to teach their kids right from wrong, morals, responsibilities, and values. Teaching minors about not handling something that is dangerous or getting them to understand the consequences of their actions is the job of the parents. If they fail to do so, then the child will never understand what it is that they are doing wrong and will continue to get in trouble with the law later in life. Since people now and days takes the whole age factor into consideration when it comes to important issues like voting, jobs, and marriage, because we know that the same cannot be expected from a child, then why should it be okay to give the same cruel forms of punishment to a juvenile the same way for an adult? It is not okay, and the juvenile still has learning to do. We all must bump our heads a few times to understand that some things are more serious and learn from that mistake. The differe nce in being arrested and detained is when you are arrested, you are taken into custody and cannot leave. When you are detained, that means for a short amount of time but always remember you are protected under the fifth amendment and you have the right to remain silent. A hearing can be described as a legal gathering where the judge discusses and decides the case, in the presences of other parties. A trial is referred to the judicial proceeding in which evidence and facts are given to find out if innocent or guilty. Some juveniles do not need a high level of security and control, so they can be placed in what we call residential treatment programs. Residential treatment programs are ran by social service departments or probation departments. The child must follow strict rules such as coming back to the facility before curfew and avoiding alcoholic beverages, which they should not be engaged with anyway because anyone placed in a RTP is under the age of twenty-one. Residential treatment programs are divided into four categories: foster care programs, group homes, family group homes, and rural programs. A foster care program is where a couple basically adopts the juvenile and the juvenile lives with them and the couple acts as if they were the parents. A group home is designed for children between the age of twelve and fifteen and it provides education services, counseling, and treatment from professional staff. Family group homes are homes that combine group homes and foster care together, which means that one family member rather than a group of professionals, look after the necessities of the offender. Then we have a rural program, a rural program includes ranches, camps and farms where thirty to fifty children are put into place and the environment provides recreational activities to keep the children involved and out of the streets.

The War between USA and Japan - Free Essay Example

The US dropped an atomic bomb on the Japanese city of Hiroshima on August 6th, 1945. A lot of questions still linger why President Harry Truman ordered for the use of the atomic bomb on the Japanese. However, looking at the circumstances, several reasons may have necessitated the presidents decision. First, the war was taking long to end with many American casualties, and the president was determined to end the war once and for all (Browne). The Japanese forces were not surrendering anytime soon, and with the increasingly adverse effects of the war on the economy and other aspects of the society, the president made the bold decision. There were also fears that the entry of the Soviet Union into the war would escalate the issue hence the need to bring the war to lasting end. The president also ordered the bombing due to wide support he received both from his top advisors and the American public. Before the bombing, President Truman had constituted a committee to deliberate on the issue and give way forward. The committee was chaired Secretary of War Henry Stimson. The deliberations produced wide consensus backing the decision to use the atomic bomb on the Japanese city (Browne). The American public also supported the government decision since the prolonged effects of the war were adversely affecting them. The US had also made advancements in bomb technology and had recently developed the atomic bomb. The Japanese war, therefore, provided an excellent ground for testing the effectiveness of the weapon (Kaiser). The scientist making who were taking part in the developing of the latest nuclear technology recommended the use of the bomb as a tool to review what needed to be done in improving the weaponry technology for the US military (Lindee 673). The president, therefore, consented to the test and ordered the bomb dropped. Even though the president used the atomic bomb on Hiroshima, it might not have been the best decision due to the number of innocent civilians who were killed during the event. One of the reasons for using the atomic bomb was the reduction of the casualties that were as resulting from the war both from the American and Japanese military (Kaiser). However, the war ended up causing massive civilian casualty killing children and women were not significant in the war. According to Browne, approximately 70,000 people were killed in the initial blast which a high number considering the number of casualties that could have resulted if other alternative means were used. The action of dropping the atomic bomb was also not the right decision considering that president and his advisors knew the devastating health effects of exposing people to nuclear elements. Scientifically, exposure to these harmful chemical results in cancer, birth defects for children and gene mutations that have a long-lasting impact on the populating (Hata, Imanishi and Miyazaki 408). Browne outlines that over 70,000 other people died gradually as a result of the bomb. The total deaths from that war can go beyond 200,000 since cancer, and other mutations took hold of the Japanese population (Hata, Imanishi and Miyazaki 410). The Japanese forces were not surrendering soon even though they were already defeated hence the use of the atomic bomb. However, the other alternative to end the war was a military invasion of all the Japanese cities and islands. Unfortunately, this scenario would have caused more destruction and deaths compared the military bomb option (Lindee 675). The president and the members of the atomic bomb committee considered all these alternatives before settling on the use of the bombs. In conclusion, the action of President Harry Truman ordering the bomb was justified since it brought an immediate end to the war between America and Japan. However, the president could have considered the devastating impacts of the nuclear arsenal before executing the action. However, considering that the military invasion option to invasion could have created severe destruction and more casualties, the use the bomb may have been the best option. Works Cited Browne, Ryan. Why Did The U.S. Bomb Hiroshima?. CNN. N.p., 2016. Web. 5 Dec. 2017. Kaiser, David. Why The United States Dropped Atomic Bombs In 1945. Time. N.p., 2016. Web. 5 Dec. 2017. Lindee, Susan. Atomic Tragedy: Henry L. Stimson And The Decision To Use The Bomb Against Japan. Peace Change 35.4 (2010): 673-675. Web. Hata, Tomoko, Daisuke Imanishi, and Yasushi Miyazaki. Lessons From The Atomic Bomb About Secondary MDS. Current Hematologic Malignancy Reports 9.4 (2014): 407-411. Web.

Weight Watchers Swot Analysis Essay - 1644 Words

Strengths * Brand Recognition * Patented Points Program * Science Based Approach/Clinically Proven Results * Multiple Support Options * History of successful Weight Loss * Multiple Payment Options * Flexible Meal Plans * Face to Face Support Groups * Located in 30 Countries and on the Web | Weaknesses * Slow Weight Loss * Costly over time * Successful weight loss is not typical | Opportunities * Science Driven approach can be a Medical Model * Affiliation with the Department of Education * Affiliations with Fitness Centers * Meeting the growing weight loss needs around the world | Threats * Strong Competition * Competitors new products and innovation * Surgical Procedures offering†¦show more content†¦(Speri) Weight Watchers offers a lifestyle change that reduces food intake. It is not designed as a quick fix but instead is one that promotes healthy lifestyle changes that gradually accomplish weight loss. The consum er’s cost for Weight Watchers is very low compared to other weight loss programs or at least it appears so up front. (Sugar) There are no meals, shakes, supplements or bars that are required to be purchased in order to participate in the program. The food that you eat on plan is very much the same food that one could purchase in any grocery store or restaurant. There are multiple periods of free registration throughout each year and the weekly fee is nominal at approximately $13.00 per week. The problem with this is that there are many hidden costs at Weight Watchers. The proprietary point system is unlike any other weight loss system. Successful members utilize food scales and measuring cups to weigh and measure their food, pedometers and activity monitors to measure a person’s activity level, cookbooks, calculators and more. These products can all be purchased at lower prices from many convenience stores but they do not convert their information into point va lues the way that the Weight Watcher products do so many members purchase expensive Weight Watchers products to assist them with their weight loss journey. Additionally, the gradual weight loss conceptShow MoreRelatedSWOT Analysis Of Weight Watchers843 Words   |  4 PagesIntroduction SWOT analysis is a systematic thinking and strategic management tool that helps managers to assess the strengths, weaknesses, opportunities, and threats in their organizations, with the aim of identifying areas that need improvements (Blayney, 2013). Knowledge gained from SWOT analysis informs resource allocation and deployment, hiring needs and other strategies for improving overall efficiency. At the same time, SWOT analysis helps an organization to gauge its market position comparedRead MoreWeight Watchers Case1586 Words   |  7 PagesWeight Watchers International Inc. Muhamet Dervishi BA 422W Table of contents Exeutive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 History and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Probems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Strategic Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 Overview of SWOT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6-7 Alternative Solutions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7-8 Conclusions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreSwot Analysis: H.J. Heinz Company Essay993 Words   |  4 PagesSWOT Analysis: H.J. Heinz Company Mission/Vision Statement: The only real vision statement Heinz offers is to ‘have a bottle of ketchup on every table. This vision statement reinforces the notion that Heinz only produces ketchup. It is unnecessary for Heinz to further identify themselves with ketchup. The ketchup market is not going to continue to expand much more than it has already. Since Heinz is synonymous with ketchup already, and customers are aware of this high quality productRead MoreSwot Analysis: H.J. Heinz Company Essay912 Words   |  4 PagesSWOT Analysis: H.J. Heinz Company Mission/Vision Statement: The only real vision statement Heinz offers is to ‘have a bottle of ketchup on every table. This vision statement reinforces the notion that Heinz only produces ketchup. It is unnecessary for Heinz to further identify themselves with ketchup. The ketchup market is not going to continue to expand much more than it has already. Since Heinz is synonymous with ketchup already, and customers are aware of this high quality productRead MoreA Case Study - Weight Watchers International, Inc Essay2281 Words   |  10 PagesWeight Watchers International, Inc. A Case Study The History of Weight Watchers International, Inc. Weight Watchers International, Inc. was founded in 1961 by Jean Nidetch, who had found herself constantly on a diet but never losing any weight. Knowing she needed more she attended a diet seminar. Ms. Nidetch lost 20 pounds after the seminar, but soon found her motivation dwindling. She invited some friends over who sympathized with her battle of the bulge and they began to share withRead MoreMetabical970 Words   |  4 PagesSituation Analysis Cambridge Sciences Pharmaceuticals’ (CSP) is international health care company. Their focus is on developing, manufacturing and marketing products that treat various diseases. They want to enter the market for weight-control products in the US. 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Othello, The Moor of Venice Essay examples - 1319 Words

Othello, the Moor of Venice is one of the major tragedies written by William Shakespeare that follows the main character, Othello through his trials and tribulations. Othello, the Moor of Venice is similar to William Shakespeare’s other tragedies and follows a set of specific rules of drama. The requirements include, following the definition of a tragedy, definition of tragic hero, containing a reversal of fortune, and a descent from happiness. William Shakespeare fulfills Aristotle’s requirements in this famous play. Aristotle the famous philosopher outlined several requirements in which a play or piece of drama is to follow. The first rule that is met in Shakespeare’s play is that Othello is considered tragic hero, which every†¦show more content†¦Othello’s tragic flaw can be viewed as jealously which ultimately leads to his downfall. When Othello is manipulated by Iago to believe that Desdemona is having an affair with Desdemona, Othello does not change from his good person mentality. However, Othello carries out with the plan for murder for which he believes is a fine reason to end Desdemona’s once previous life to preserve her innocence. Othello is the tragic hero within the play titled after him and because of his title, because of this Othello, the Moor of Venice follows one of Aristotle’s requirements. Aristotle’s second requirement for a tragedy is that the tragic hero must have a reversal of fortune. In the beginning of the play, Othello is seen as content with his new bride: â€Å"For know, Iago, But that I love the gentle Desdemona† (1.2.24-25) . As the play progresses, and Iago’s plan culminates, Othello’s good fortune begins to turn. After Othello returns from war at sea with the Turks, his fortune begins a downward spiral. Shakespeare often focuses his plays on human nature as well as fate, which Othello’s fate ended in the tragic ending due to his reversal of fortune once the claims against Desdemona begin. After Othello learns of a possible affair between Cassio and Desdemona, at this instance is the turning point in Othello’s fortune because it changes his views, attitudes and ultimately his fate. â€Å"InShow MoreRelatedOthello, The Moor Of Venice960 Words   |  4 PagesEvil Skills There are many reasons to hate the antagonist in the play Othello, The Moor of Venice. He is a master manipulator, vindictive, evil person just to name a few. â€Å"Iago belongs to a select group of villains in Shakespeare who, while plausibly motivated in human terms, also take delight in evil for its own sake† (Bevington, 2014); for this reason he is often considered to have demonic traits. Was Shakespeare showing his own personal demons with the creation of the character Iago? AlternativelyRead MoreOthello, The Moor Of Venice Essay860 Words   |  4 Pagesthat the hero possesses. In Shakespeare’s tragedy Othello, the Moor of Venice (rpt. In Thomas R. Arp and Greg Johnson, Perrine’s Literature: Structure, Sound, and Sense, 10th ed. [Boston: Wadsworth, 2009], 1273-1366), there are several contributing factors in the tragic outcome of the play. Iago, the primary antagonist, targets Othello in various ways to obtain revenge and this contributes to the demise of beloved characters. Although Iago and Othello contribute heavily to the final result of the tragedy:Read MoreThe Tragedy Of Othello The Moor Of Venice Essay1743 Words   |  7 Pagesplace for a narrative to begin and evolve from, without a strong setting some texts may be difficult to interpret without extra contextual and historical knowledge of the time period of which it was written. Shakespeare’s The Tragedy of Othello the Moor of Venice written 1603 was set in Italy, in the Venetian Republic . 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Iago has unlucky news: Desdemona, a woman Roderigo hoping to get married to, has already married Othello, a Moorish General that leads the Republic of Venice Army troops, who married inRead MoreThe Tragedy of Othello, the Moor of Venice Essay1142 Words   |  5 Pagesscholars, but also appears on modern historical events and newspaper as well. Playwright and poetry are an art that appeals to the conscious mind, but the best classical playwright such as Othello not only appeals to conscious mind, but also to the subconscious mind. â€Å"The Tragedy of Othello, the Moor of Venice,† written by William Shakespeare from the sixteenth century is a tragic love play, and it is an excellent example of â€Å"Renaissance humanism,† said Paul A. Jorgensen, author of the Twayne PublishersRead MoreWilliam Shakespeare s Othello, The Moor Of Venice Essa y1493 Words   |  6 PagesWithin this essay, I will be analysing the different features and aspects within act 3, scene 3 of the written text Othello, written by William Shakespeare in approximately 1603. I will be discussing the prominent features in the language used within this scene, and I will be exploring why this scene is important in relation to the play as a whole. I will also be discussing within this composition how the distinctive features of the language used within this play could be translated into a liveRead MoreWilliam Shakespeare s Othello - The Moor Of Venice1513 Words   |  7 PagesWilliam Shakespeare’s tragic play: â€Å"Othello: the Moor of Venice† starts out in the place of love and water, the beautiful Venice, Italy. In this play Shakespeare brings to life the true definitions of love, betrayal, jealousy, and revenge. Iago and Roderigo, two characters in the play, that are plotting against the general of the Venetian Army because Iago was n ot chosen to be the lieutenant. Instead Othello chose Cassio. In the quest for vengeance the two tell the very influential Senator BrabanotiRead More Extreme Jealousy in Shakespeares Othello, the Moor of Venice2357 Words   |  10 PagesExtreme Jealousy in Othello, the Moor of Venice      Ã‚   Aristotles Poetics laid out the definition of tragedy: unlike comedy, the purpose of tragedy is not merely to instruct and delight an audience. Rather, its aim is to allow a cathartic release as a result of the heightened emotional state caused by the events of the tragedy. This idea assumes that the average person can experience these intense emotions vicariously. In Psyche and Symbol in Shakespeare , Alex Aronson contends that the charactersRead MoreWilliam Shakespeare s Othello, The Moor Of Venice1216 Words   |  5 Pages William Shakespeare’s famous tragedy â€Å"Othello, the Moor of Venice† is one of the best tragedies in the literary history. Othello has all of the qualifications Aristotle believes to be a tragic hero and he matches up pretty well to them. Aristotle said, â€Å"A man cannot become a hero until he can see the root of his downfall.† According to Aristotle, a so called â€Å"tragic hero† has several characteristics. 1. Usually a noble birth. 2. Hamartia, which is also known as the tragic flaw that eventually

William Blake s Urizen, And Jerusalem The Emanation...

William Blake’s writing promotes the concept of the human being accessing what Blake sees as the very purpose of life, the poetic genius. Blake, in his writings, All Religions Are One, The Book of Urizen, and Jerusalem: The Emanation of the Great Albion explores both actions of accessing and separating from the poetic genius. Blake contrasts the concept of poetic genius with divisions, such as time and space, created from the human beings separating from it, effectively, keeping them from eternity. Therefore, Blake’s writings value the human being’s ability to access the poetic genius to the highest importance believing it will allow humans to move towards eternity. Blake first outlines his concept of the poetic genius in his writing, All Religions Are One demonstrating his belief â€Å"That the Poetic Genius is the true man† [Principal 1st:1-2] reflecting the idea the poetic genius needs to be utilized to fully realize the goal of the becoming a fully divine human being. Furthermore, Blake interprets â€Å"that the body or outward form of Man is derived from the Poetic Genius† [Principal 1st: 2-5] reflecting the concept of the body being at one with the soul; the soul being the poetic genius. Therefore, the body wouldn’t exist without the accessing of the poetic genius’ imagination conveying a sense of unity between the body and soul. Moreover, Blake conveys a division between the two would cause a deviation from the truth reflect through the limitations of the five senses. Blake

The Financial Crisis in Iceland Essay - 607 Words

Iceland is a small European Country. Its currency is Krona, ISK. The 2008-2009 Icelandic financial crisis was the major economic and political event in the Iceland. It had been worst financial crisis ever experienced by a small country. Sharp turn in 2007-2008 ISK dropped 24% against Euro from Nov 2007 to June 2008. Iceland involved the collapse of all three of the countrys major privately owned commercial banks, following their difficulties in refinancing their short-term debt and a run on deposits in the Netherlands and the United Kingdom. Here are some Factors that lead for such a worst financial crisis: 1. Bad Banking 2. Bad policies Financial Sector: Three major banks Glitnir, Kaupthing and Landsbanki, other saving and investment†¦show more content†¦The CBI set up a system of daily currency auctions in October to facilitate international trade. The value of the krona is determined by supply and demand in those auctions. Inflation Rates: Up to 2009 the inflation rate was recorded 16.51%. Wrong use of inflation targeting is the headline failure. High interest rates: High interest rates were provided. With interest rates standing at double level, uncovered interests parity encouraged households, firms, and banks to borrow in foreign currency. Government acquired 75% of Glitner bank. Trade was suspended and there was rise in fiscal deficit and public debt. Government was giving assurance to only the local depositors not to the foreign depositors. EFFECTS OF FINANCIAL CRISIS: United Kingdom had sealed all the three branches of the Iceland. Unemployment: About 300 employees of the organization become unemployed because of the new organization which is replaced by the old Landsbanki. Similar Job losses were expected in Glitner and Kaupthing. The job losses can be compared with the 2,136 registered unemployed and 495 advertised vacancies in Iceland at the end of August 2008. The employment had more the tripled. Companies face a serious loss: Many of the companies face loss due to crisis. The private Sterling Airlines and the national airlines Icelandair both are the examples of companies who face serious loss. Sterling airlinesShow MoreRelated2008 Financial Crisis: Icelands Then Now Essay examples1558 Words   |  7 PagesCauses of the Crisis On September 15, 2008, the American bank Lehman Brothers, with holdings over 600 billion USD, filed bankruptcy. This was by far the biggest bankruptcy in U.S history and it marked the beginning and the largest financial crisis ever. How can one of the biggest banks in the world fail? How can a bankruptcy in US make someone on the other side of the world unemployed? The answer is Collateralized Debt Obligations (CDOs) and it all started by new innovations in the financial sector combinedRead MoreShould Iceland Adopt Canadian Dollar?1387 Words   |  6 Pages Econ 345 Assignment 2 Topic: Should Iceland adopt Canadian Dollar? Student number: 301238117 Student Name: Shuk Man Chan The Abstract Iceland is now having financial crisis because of its unhealthy banking system and monetary policies. Its currency becomes an unwanted dollar due to its fluctuating exchange rate. To regain the confident and rebuild its financial system, a sound currency is crucial. Canada, one of the strongest economies in OECD, has a healthy banking system and conservativeRead MoreIreland s Financial Disaster1371 Words   |  6 Pagesâ€Å"Ireland’s financial disaster shared some things in common with Iceland’s. It was created by sort of men who ignore their wives suggestions that maybe they should stop and ask for directions. But while the Icelandic male used foreign money to conquer foreign places (trophy companies in Britain, chunks of Scandinavia etc.) – the Irish male used foreign money to conquer Ireland. Left alone in a dark room with a pile of money, the Irish decided what they really wanted to do with it was buy Ireland.Read MoreFinancial Crisis in This Time is Diffe rent by Reinhart and Rogoff758 Words   |  3 Pagesinstitutional changes and experience gains can make the world emerge from financial crisis saying that this time is different. But they may be too optimistic. The outrageous truth is that each new financial crisis is not predicted or forestalled. As Reinhart and Rogoff said in their book This Time is Different, technology is changing, fashion is changing, but self-deception of governments and investors are not. A banking crisis usually refers to a situation in a general market adjustment when faithRead MoreIceland s Impact On The Economy1105 Words   |  5 Pages. Iceland had a shorter, less severe recession after its banking crises than did Ireland. The most prominent difference is their exchange-rate regimes. Iceland s flexible exchange rate allowed Icelandic government to come up with rapid resolution of its banking crisis without bailing out creditors. Iceland s combination of a flexible exchange rate and a policy of closing its failed banks appears to have served the country well in the aftermath of the financial crisis. Banking crises in IcelandRead MoreThe Economic Crisis Of Iceland931 Words   |  4 Pagesthe global economic crisis occurring which could have been prevented or at least lessened. Iceland is known for its beautiful landscapes and vast expanses of nature. Human civilization sparsely dots the land creating an aura of solitude everywhere you go. Iceland can boast that it has good education, clean air, and barely any crime. However, in 2000 the government in Iceland initiated a plan for a broad policy of deregulation. Which would begin a set of disastrous events. Iceland began with allowingRead MoreGlobal Financial Crisis1408 Words   |  6 Pagesexplained the occurrence of the global financial crisis in 2008. It has shown that lots of companies have bankrupted and millions of people lose their jobs and homes around the world. Such as United States, Iceland, England, France, Singapore and China. There is a sentence in this film has make me impressed, which is â€Å" the poorest always pay the most.† The director has separated this film into five parts, which are How we get there, The Bubbles, The Crisis, Accountability and Where we are now. TheRead MoreIceland Economic Crisis Essay796 Words   |  4 Pages In 2008, there was global economic crisis that people lost their jobs, savings and homes. Iceland has a stable democracy, but they have low employment and government debt. Gylfi Zoega said Iceland had good health care and education. Also, not much crime and good place where families can live. Iceland allowed multinational corporations, such as Alcoa, it build huge aluminum-smelting plants. In Iceland, the government privatized their 3 largest banks. The 3 banks borrowed 120 billion dollars. TheRead MoreThe Economic Crisis Was The Worst Monetary Disaster Since The Great Recession1279 Words   |  6 PagesThe 2008 economic crisis was the worst monetary disaster since the Great Depression that resulted in a global financial meltdown, costing the world over $20 trillion. The Academy Award nominated filmmaker, Charles Ferguson’s Inside Job, exposes the shocking truth behind the Great Recession and how millions of people lost their savings, jobs, and homes. The film begins not on W all Street or even in the United States, but Iceland. A nation whose problems turn out to become the world’s in microcosmRead MoreIs the banking industry responsible for the economic disaster in Iceland?1759 Words   |  8 PagesWith about 320,000 people, Iceland has only about as many inhabitants as an average German city. Nevertheless, the island republic is among the richest nations in the world with one of the highest living standards. Iceland is a member of the United Nations, NATO and the European Economic Area, as well as many other international organizations. â€Å"Is the banking industry responsible for the economic disaster of Iceland?† Until the 80’s, Iceland was a more regulated economy with many interventions by

Horseshoe Market free essay sample

Dragon has been on the winning streak since his shoes were arranged with two aluminum shoes on his front hoofs and two steel shoes in jack. Crediting success to the horses shoes raises many eyebrows in the horse world. Defining which shoes are best for any particular horse would be beneficial for both the market and consumers. The predicament in this market is the lack of scientific proof to which (aluminum or steel) has the upper hand in the horseshoe market. Problem The problem is that neither consumers nor merchants know whether the steel or aluminum horseshoe is best for any particular horse.Users base their decisions on many variables such as the horses gait, the track, hoof shape and the weather, but also their opinion. The situation that needs to be addressed here is the lack of scientific proof to which horseshoe is best for any certain horse. We will write a custom essay sample on Horseshoe Market or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Situational Analysis Strengths Horseshoes have been around for many centuries and are a must in the horse industry, especially the racing business. As long as horses are being raced and used for competitions, a type of horseshoe will be necessary to keep on the market.The strongest part of the shoes is the need for them in the horse industry worldwide. Weaknesses The horseshoe market is driven by opinions not facts. This is a weakness cause misunderstanding and confusion about which type of metal is best for a particular horse leads to incorrect information about the products on the market. Incorrect information can lead to poor decisions in the future of the horse industry. Opportunities The horse industry is far from coming to a close.Between racing, rodeo, shows, and pleasure riding, the industry is only growing and providing opportunities for the horseshoe market to grow and flourish. With the science and technology we have now days growing at the speed it is, the ability and opportunity will arise soon enough for new types and forms of reechoes. Threats Though science and technology could be seen as an opportunity to benefit the horseshoe market, it could also be considered a threat if not utilized. There is a chance that there is or will be the science out there to put horseshoes out of order.Alternatives Alternative One For some it would Seem like a silly solution for any marketing issue, but there is always the alternative to do nothing. Because there is almost an even split in the market between steel and aluminum, it has caused confusion and talk in the industry but yet no big problems have risen up. That being said it has en going on for so long and yet the market is quite balanced with no super power. Due to this alternative working in the past, it seems that letting it continue on this way could be a valuable alternative for the future. Alternative Two Getting a clear and educated understanding of which type of horseshoe is best for any given horse seems like a very possible solution alternative. This would give the entire market something easy to see and allow them to make wiser choices for their horses and businesses. This may sway the market to one side a lot more than the other but gives clarity to those within the industry. For this type of clarity, it would entail a lot of scientific research on the industries part.Alternative Three Though this idea is farfetched and optimistic, creating a completely new type of horseshoe is also an alternative for this market. With the science and technology growing the way that it is, this is where the opportunity would arise for the horseshoe market to expand. Coming up with something new and improved could possibly help the market as well. Proposed Solution After careful consideration, I would recommend alternative two. Because the racket is so balanced and doesnt seem to be suffering or in any danger, doing anything drastic like creating a new product appears to be irrational.

Environmental Analysis and Assessment of New Strategy

Questions: Task 1 a) Examine a few definitions (at least two) of marketing and explain the marketing process with example drawn from HM. b) Discuss the different kinds of marketing orientations and recommend the most suitable marketing orientation for HM. Task 2 a) Analyse the macro and micro environmental factors that influence the marketing decisions of HM. b) Propose a new product for HM and examine the concept of segmentation and recommend segmentation criteria and targeting strategy to be used for the newly developed product. c) Identify factors that will influence buyer behavior and propose a new positioning strategy for your organisation and its newly developed product. Task 3 a) Using HM as your chosen company, explain how the new product was developed to achieve sustainable competitive advantage. b) Evaluate a range of distribution methods that HM can use for the newly developed product to provide convenience to a target group of customers. c) Discuss and critically evaluate the various pricing methods used by businesses and recommend pricing strategy that HM can use for the newly developed product. d) Explain the concept of integrated marketing communication and discuss the elements of promotional mix including extended the extended marketing mix as relevant to HM's newly developed product. Task 4 a) Evaluate the marketing mix variables for two segments of the consumer market and discuss how different it would be for businessto-business services (B2B). b) Assuming that HM decides to enter the international market with the newly developed product, examine and discuss the differences between domestic marketing and international marketing. Answers: 1. Marketing strategy analysis a) Marketing process Marketing, as a subject has been exposed to a wide and in-depth body of research works and analysis. The concept of marketing is essentially multilayered and has a number of associated aspects that shape up the pattern and dynamics of a chosen strategy. However, irrespective of the diversities in patterns, marketing strategies are designed to fulfill a limited set of objectives. According to Kotler, Marketing is the the process of building profitable customer relationships by creatingvaluefor customers and capturingvalue in return (Kotler, Burton, Deans, Brown Armstrong, 2012). In other words, Marketing is often considered as a tool for creating effective perceived values for the customers. These perceived values, in the long run, can be consolidated and leveraged by a brand to create a loyal base of lucrative customers. HM, the apparel retailer giant based in Europe, has been successful in identifying the perceived values of its potential customer base. The objective of the brand h as been to understand the psyche of its target customers and design values accordingly. As a result, the brand has been able to achieve the important objective of creating a strong base of satisfied customers. In this regard, the strategies applied by the brand can be considered as successful as marketing has been identified as- A management system with customer satisfaction as the object of all marketing effort (Reynolds Lancaste, 2013) HM has, over the years, developed and maintained a value-for-money approach, as far as its marketing strategies are concerned. Based on this approach, HM has created and maintained its own competitive advantage. The three generic strategies that are generally applied by firms, operating in a competitive market, are as follows: Cost leadership Differentiation Focus Competitive Advantage Competitive Scope Low Cost Differentiation Industry target Cost Leadership Differentiation Segment target Cost Focus Differentiation Focus HM has chosen to design a strategy based on differentiation. The brand has managed to evolve from a firm catering to a niche market to an organization with a broad base of customers. The differentiation has been on the basis of creating a unique brand image that distinguished it from its competitors. The management has identified fashion as a temporary and perishable commodity. Hence, the pricing structure has been designed accordingly, without compromising on the expected and perceived quality of the items offered. This strategy helped in differentiating the brand from the rest and gradually creates an industry wide customer base and strong competitive advantage. In the US market, HM has adopted a marketing strategy based by focusing mainly on the customer group consisting of younger women. Thus, HM has combined different marketing strategies, depending on the nature of the market. Zara, one of its strongest competitors, has mainly differed from HM, on the pricing strategies (McDona ld, 2012). Zara caters to customers who are willing to pay premium prices to obtain branded apparels. However, the difference in pricing strategies has been one of the distinguishing factors between HM and its more prominent competitors. 1.2 Marketing orientation Marketing strategies can be based on a range of viewpoints, on the part of the management, depending on the nature of the business and the type of customers that an organization caters to, among other factors. The marketing policies and associated approaches determine the alignment of the strategies. However, the basic objective of the various marketing orientation plans followed by different organizations is to consolidate respective foothold in the industry. The different types of marketing orientation are: Sales Product Production Market The sales orientation approach mainly concentrates on maximization of profits earned. However, this approach generally does not consider any thorough analysis of the psyche and preferences of the customers. Thus, in case of HM this strategy is not feasible as the competitors are focused on continually capturing the untapped needs and preferences of the potential customers. Production oriented approach aims towards cost-leadership by producing products on a large scale at minimum cost. However this strategy is applicable in case of FMCG brands that produce standard products (Dahlen, Lange Smith, 2010). HM, being a leading apparel brand, relies on thorough research and development, hence cannot afford to follow a production oriented approach. Product oriented approach adopted by a brand, emphasizes on the superiority of the products, in terms of quality and features, as compared to the competitors. However, in the global market, HM has strong competitors who have already differentiate d themselves in terms of perceived quality. Moreover, HM has never positioned its brand on the basis of superior quality. Thus adopting product oriented approach will lead to inconsistency and confusion among global customers. HM should adopt market oriented approach while establishing itself in untapped global markets. This approach is designed on the basis of thorough analysis of the needs, preferences and buying behaviors of the potential customers. HM should develop its marketing strategies based on the common global traits as well as the unique aspects displayed by the potential customers in the hitherto unexplored overseas market (Baines, Chris Kelly, 2013).. 2. Environmental analysis and assessment of new strategy a) Environmental analysis The business environment of HM consists of several aspects that shape up the patterns of the marketing and operational strategies. These aspects require analysis and assessment on a regular basis. The entire business environment can be classified into: Macro environment Micro environment The major factors of the macro business environment are as follows: Political- One of the major issues regarding the political environment is the outsourcing policy followed by HM, over the years. The organization has to strictly abide by the regulations imposed by the government regarding the outsourcing of labors to developing countries. These restrictions, quite often, complicate the framework of manufacturing and supply. Economic- The value-for-money policy adopted by HM has enabled it to survive the general financial crisis that has affected the purchasing powers of consumers worldwide. Customers have perceived the brand to be affordable, even in the period of recession, leading to steady revenue and profit margins (Hamilton Webster, 2012). Social- In the recent past, the entire fashion industry has been under constant scrutiny for its adverse effects on the community and the overall environment. HM has taken initiatives to contribute towards the environment and will continue to consolidate its image as socially responsible organizations, through a host of activities. Technology- Apart from constantly innovating the product features and attributes, HM, in the last few years, has invested substantially in systematic modifications of its store layouts at certain key locations with the aim of reducing the waiting time of customers. Technology has also been used effectively to expand marketing channels as well platforms of customer feedbacks. Legal- Regulations regarding imports and exports and outsourcing are the major legislatures that the company has to abide constantly. Moreover, regulations regarding wage distribution of labors are critical, since HM has adopted an outsourcing policy (Kardes, Cronley Cline, 2014). The major components of the micro environment are: Customers- HM has expanded its customer base from niche to a much broader one, over the years. The customers perceive the brand as one that can deliver quality items at affordable prices. The price leadership policy coupled with the brand message that fashion is a disposable product has ensured a steady base of loyal customers. Suppliers- HM is significantly dependent on its suppliers, since it does not have its own independent factories. The brand reputation and goodwill of HM along with the fair wage policy adopted by the organization has ensured a strong base of suppliers, mainly belonging to the overseas market (Wells Foxall, 2012). Competitors- The level of competition can be analyzed based on the following framework: Threat of new entrants- There are high chances of new competitors emerging in the fashion industry because of the constant exploration of niche markets, based on various criteria such as pricing strategy, demography of customers, behavioral aspects among others. Bargaining power of suppliers- The suppliers have limited bargaining power because of the global brand reputation and hence high negotiating power of HM. Bargaining power of Buyers- The buyers are increasingly being offered a host of alternatives, as far as fashion brands are concerned. Thus the bargaining power of the buyers is quite high. Threat of substitutes- The price leadership and Fast Fashion policy followed by HM guarantees a distinct identity, in spite of other similar brands, and hence neutralize the scopes of any retail apparel brand taking away its market share (Young, 2011). Level of overall rivalry, in the long run, can be considered as moderate mainly because of the strong brand positioning. b) New product segmentation and brand positioning HM can offer a new product to a market that has not been explored so far. Traditionally the brand has focused on perishable fashion commodities at competitive prices. However, HM should diversify to a market, whose psyche and buying behaviors differ from its traditional set of customers. Market Penetration Existing Product Existing Market Product Development New Product Existing Market Market Development Existing Product New Market HM should launch a range of luxury wristwatches, for women that should be priced at a premium range. The price range should be consciously kept at a premium range in order to capture those customers who have, on an average, greater purchasing powers than the current customer base. The segmentation of the customers should be: Demographic- The products should initially be designed only for the females. This is because of the fact that the brand is perceived mainly as one that offers apparels for females. The age group should be within 30-45 years, chosen on the basis of the level of financial independence of the target group. Behavioral- Specific sections of the potential customers associate high quality with high prices. This particular customer segment generally opts for premium priced products, as they perceive that these products have better quality than those with low or moderate prices. HM should enrich its brand value through effective product expansion. Customers should perceive that HM has a wide range of products for diverse customer ranges. The expansion in brand positioning will be useful in combating the existing and potential competition in the industry. 3. Competitive advantage and marketing mix a) Sustainable competitive advantage Brand HM has to leverage certain aspects in order to implement its expansion in an effective manner. These aspects are vital tools to create and develop brand identity and perceived attributes (Palmer, Cockton Cooper, 2012). The expansion of the customer base will be implemented, based on the following criteria: Capability- HM has always maintained a customer focused approach while designing its marketing activities. The psyche and needs of the specific customer groups have been analyzed while implementing marketing strategies. The brand has been perceived as one that understands the latest demands and trends of the fashion world, and accordingly deliver tailor-made product for the target group. This has helped in creating a perceived competitive advantage over most of its competitors, which brand should be leveraged to attract and sustain new customer segments. Resources- The Research Development team has traditionally been able to introduce fashion related products to the intended customer groups, through innovation (Mullins Komisar, 2013). Moreover, the vertical integration system among the various key stakeholders will enable reach to the target customers, through vast networking and effective co-ordination. A separate Research Development needs to be developed to research on the new product attributes and designs. Competitive advantage These two components should be utilized effectively to create the new brand positioning as well as to communicate the same to the target customer group. The new product should be positioned as an alternative to those customers who prefer classic range of products that have more perceived longevity and can be used for many seasons. This particular category will further enhance the brand positioning and competitive advantage of HM. This is because of the fact that luxury watches for women belonging in the specified age group is a niche market and currently a few prominent brands operate in it. b) Distribution strategy The new product will be targeted to customers, who are slightly more matured, in terms of age as well as preferences, than the traditional base of customers of HM. However, initially limited range will be launched in a few selected stores at Sweden. Inbound logistics- Selected group of suppliers, located in both Asia and Europe will be co-ordinated and clarified about the exact requirements for the new product launch. A new group of local suppliers need to be selected. The suppliers will transport the materials to the production facilities located in the vicinity. Operations- The production team will co-ordinate directly with the RD department and operate accordingly. The operations facility will be located in Sweden, within the vicinity of the suppliers. Outbound logistics- The finished products will be transported directly to the selected stores at Sweden, post approval from the management and RD department. Marketing and Sales- The launch of new product ranges should be announced through hoardings at strategic locations, prominent displays and verbal communication at point of sales at the selected stores where the products will be launched. Moreover, the brand website should be updated along with interactive online tools to assess customers reactions and level of anticipations leading to the launch of the new range. c) Pricing strategy The pricing strategy has to be designed on the basis of the nature and specifications of the intended target group of customers. Pricing strategies quite often can enhance or diminish the intended positioning of a brand (Boone Kurtz, 2013). Moreover, pricing strategies are often perceived as an integral part of the entire brand identity. There are a host of alternatives as far as pricing strategies are concerned. Skimming pricing involves setting high prices in order to ensure maximization of profits and revenues initially. Gradually the prices are reduced and the products are made more affordable. However, this strategy is not feasible in this case as the price will be kept high consistently with an intention of attracting specific groups of customers. High low pricing involves maintaining high prices with occasional promotions and discounts. In this case, there are no scopes of discounts in the initial stages hence this strategy is not feasible (Eagle, Dahl, Czarnecka Lloyd, 2014 ). Premium pricing strategy should be implemented in case of the new product launch. This will ensure that the target customers will associate the high prices with better quality and durability compared to the traditional product range offered by the brand. d) Integrated marketing communication Integrated Marketing mix is a common tool that is being used increasingly by prominent brands. It is aimed at ensuring maximum reach to the target customers as well as desired impact on the intended group of potential customers. The main components of Integrated Marketing mix are as follows: Product- The new luxury watch range will benefit from the brand reputation and value of HM. Moreover, the anticipation will expectedly be high as HM will be tapping new customer base and product range Price- Premium pricing strategy will be followed to attract the intended customer group (Armstrong, Adam, Denize Kotler, 2014). Place- The marketing channels will encompass traditional channels including in store displays and billboards at posh locations of the city where the target customers are expected to visit consistently, advertisements in high end fashion magazines and online channel including social media and brand website. Promotion- The promotional activities will include: Advertising- Traditional and online channels will be utilized for advertisement PR- Press conferences will be arranged to announce the launch of the new product range People at service interface- The salespersons at points of sale, at selected stores will educate and make the customers aware of the new product range. Positioning- The product range will be positioned as luxury items with durable quality (Richter, 2012). People- The target customer group are that which generally relates high quality with high prices and will consist exclusively of females within the age group 30-45 years. 4. Marketing mix and international expansion a) Marketing mix variables in different markets The marketing mix model for consumer segments consists of some basic components. These components are constant across the breadth of products available in consumer segments. However, the nature and patterns of these components often varies in accordance with the type of product. Segmentation Targeting Positioning Identifying segments-Luxury designer apparel segments customers on the basis of behavioral and lifestyle. Competition level-This continues to be a relatively niche market as global luxury brands in these category are few worldwide (Grose, 2011). Market attractiveness-The market consists of customers who have high purchasing power. Resources- Luxury brands generally have the resources of producing exclusive designs Competitor analysis- The number of global competitors is few, but prominent, as it is essentially a niche market. Actual target market- Specifications about the gender, age group are essential. Value proposition- Positioned as a product range that are available to a limited set of customers, who have better purchasing power than the average buyer. Identifying segments- Soft drink products generally target the mass market, segmenting on the basis of demographic and psychographic criteria (Pride, Ferrell, 2014). Competition level- High as this is a crowded market. Market attractiveness- Mass product generally has high market attractiveness, provided positioning is distinct Resources- Emphasis on cost leadership through resource optimization as this is a mass market product Competitor analysis- The market is crowded with prominent brands. Actual target market- The youth segment is the most lucrative one. Value proposition - Positioned as a youth oriented brand, highlighting the attributes and traits of the segment Fundamental differences between B2B and B2C marketing mix are as follows: B2C marketing mix often involves emotional buying behavior, based on sentimental factors. In case of B2B, rational purchasing is dominant (Hutt Speh, 2012). Brand loyalty is an integral part of B2C marketing mix. In B2C marketing, partners and customers are chosen almost solely on the basis of compatibility and convenience The basic components of marketing mix are same in case of both B2B and B2C. Compared to B2C market, B2C market focuses on more complicated value propositions and fewer number of target customers (Stevens, Loudon Wrenn, 2012) b) International marketing Both domestic and international market is comprised of similar components. However, specific aspects of these components differ significantly, when these two markets are compared. In case of HM, international marketing will offer the following unique aspects: Segmentation- The segmentation part will be similar as HM will retain the basic value proposition of delivering fashionable products at affordable prices in the international market. However, depending on the type of market that the brand operates in certain unique behavioral and demographic aspects of the overseas customer base has to be assessed (Zentes, Morschett Schramm-Klein, 2012). Accordingly, certain age and gender groups should be emphasized. In the domestic market female customer base is prioritized, with offerings for men and family also. However, depending on the nature of international market, the focus needs to be modified. Target- The relative attractiveness of the various segments has to be identified and assessed. The viability of the various segments may be quite different from those in the domestic market. Also, researches may reveal certain new potential customer segments. Positioning- HM should use the core value proposition of disposable fashion items at affordable prices, to consolidate its foothold in the market initially (Johansson Carlson, 2014). However, in the long run, other value propositions may also be explored. References Kotler, Philip, Burton, Suzan, Deans, Kenneth Brown, Linen Armstrong Gary 2012, Marketing, Pearson Higher Education AU Reynolds, Paul Lancaste, Geoff 2013, Marketing, Routledge, UK. McDonald, Malcolm 2012, Market Segmentation: How to Do it and Go to Profit from it. John Wiley Sons, USA Dahlen, Micael, Lange, Fredrik Smith, Terry2010, Marketing Strategies: A Brand Narrative Approach, John Wiley Sons, USA Baines, Paul Fill, Chris, 2014, Marketing. Oxford University Press, UK Hamilton, Leslie Webster, Philip 2012, The International Business Environment. Oxford University Press, UK. Kardes, Frank, Cronley, Maria Cline, Thomas2014, Consumer Behavior. Cengage Learning, USA. Wells, Victoria Foxall, G. 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